A TikTok video shows a woman explaining she returned a bottle of soap to Target shortly after purchasing it. She said she was influenced by an overheard recommendation but changed her mind after learning about the brand’s purported religious themes. The video, posted by user @socialeditbybritt, has sparked discussion in its comment section.
In the clip, the woman states she bought the soap because it was almond-scented, a scent she was seeking. She recounts overhearing another customer praise it as “the best soap she’s ever used.” After posting about her purchase on her Instagram story, she claims she received messages from followers who warned her about the product’s packaging.
“I get in my car, drive to the next store and people were swiping up on my post telling me, ‘Hey, I used to like the soap until I read the bottle,'” she says in the video. She identifies as a Christian and states that after reviewing the bottle herself, she decided, “Oh no, I can’t have this soap.”
Creator clarifies her purchasing principles and states her objection
The woman in the video emphasizes that she does not typically boycott brands over differing religious or political views. “Please hear me when I say this, I absolutely will buy things from brands that are not the same religion as me, not the same political views as me,” she states. She adds, “I’m not a cancel culture gal, okay?”
However, she makes an exception for this particular product. “But I know that you’re satanic or demonic or mocking Jesus,” she claims. She reiterates that if a brand has a different faith value and sells a great product, she doesn’t care. “But this just does not sit right with me,” she says, implying the packaging contained the information that led to her conclusion.
The video shows her sitting in her car, holding a green-labeled bottle of soap. She explains she drove “20 minutes to another Target” to return the item. Her goal, she says, is to find “another clean, maybe organic— doesn’t have to be organic, but like a clean body wash in an almond scent.” She mentions liking L’Occitane but is looking for an everyday alternative.
The video’s caption asks, “sooo what clean(ish) almond scented soaps are we using instead?!!” The soap brand is not explicitly named in the spoken audio or visible text within the provided clip, though commenters on the video reference Dr. Bronner’s.
Comment section highlights debate over the soap’s messaging
The comment section under the video features a range of reactions, from disagreement with the creator’s reasoning to questions about consistency. One commenter wrote, “YALL R UNDER SPELLS!!!! its just soap.” Another stated, “oh my gooood girl it’s SOAPPPPPP.” The public debate over personal principles in consumer spaces extends beyond soap, as a Sacramento salon owner asked a loud customer to take a profane phone call outside.
A more detailed comment provided context about the brand’s history. “Dr Bronner’s parents were murdered by n*zis. After that loss he decided to dedicate his life to preaching about world peace and human unity to prevent self-destruction What is explained on the bottles is a call for humanity to unite across different religions and cultures. Not everything different is demonic. I would do your research before fear mongering,” the comment read.
Other comments questioned the creator’s personal choices. One noted, “isn’t the bible against tattoos? 🤨” while another remarked, “But Lip filler, tattoos, piercings, sex outside of marriage are all free game? Y’all are actually crazyyyy 🤣🤣🤣🤣🤣.” A separate comment read, “Religion is so performative smh.”
The creator, whose handle is @socialeditbybritt, did not appear to reply to these comments in the provided material. The video has prompted a debate about the intersection of consumer products, personal faith, and social media influence.
