A TikTok video from a shopper named Nickole Woodyard, who goes by the handle @madewithnikki, is drawing attention after she questioned a price she saw on a wooden storage chest at a Goodwill store. In the clip, Woodyard said she was browsing the store when she came across a large, ornate wooden chest with decorative inlay work. She said she liked the piece, describing it as “beautiful” and “cute” with nice “little details.”
Woodyard said in the video that she loves finding good trunks and storage pieces while thrifting. She noted that the chest offered “a tiny bit more storage” and appeared to be made of wood. However, when she checked the price tag attached to the item, she said she was taken aback. “Are we serious? $250?” she said in the video, expressing disbelief at the amount.
The video’s caption reads: “Goodwill has officially lost their mind, and I have the price tag to prove it.” The footage shows the inside of a Goodwill store, with shelves stocked with various items including pillows, baskets, and furniture. Woodyard appears to be wearing a grey hoodie and white sandals as she films the clip.
Shopper questions whether the tag price matches the item’s actual value
According to Woodyard, the description on the price tag read “Chest w/ Inlays Indian Wood Storage.” She said in the video that she did not understand how Goodwill arrived at the $250 price point. “I mean, it does say on here, it says Indian Wood Storage. So unless they know that this is like worth, I don’t know, $1,500, I don’t— I do not get it,” she said.
Woodyard suggested that the price seemed steep for a Goodwill store, which typically sells donated goods at lower prices than retail shops. She appeared to question whether the item was actually worth the amount being asked, saying she was unsure about the value of the piece. She noted that it could potentially be worth more than the tag price, but she said she was not able to confirm that.
In the video, Woodyard directly asked her viewers for help understanding the pricing. “Does anyone know information on this? Is it worth that? Because to me right now, $250 is quite steep, Goodwill. I don’t understand,” she said. The question appeared to be directed at people who might have more knowledge about the type of wood or the craftsmanship of the chest. The “are you serious” disbelief Woodyard expressed over the price tag is a reaction shoppers increasingly bring to businesses on camera, as in a TikTok video showing a LongHorn Steakhouse sandwich with a pink, raw-looking center.
The video shows Woodyard walking down an aisle in the store and gesturing toward the chest as she discusses it. She appears to be filming the item and the price tag closely so that viewers can see both the piece and the amount Goodwill was asking for it. The footage does not show whether she purchased the item or left it at the store.
Commenters weigh in on Goodwill pricing practices
The video appears to have resonated with many viewers who shared similar concerns about pricing at Goodwill stores. Several commenters expressed frustration with what they described as high prices at the secondhand retailer. One commenter wrote: “Due to their outrageous prices, they should be audited. They need to show us how they use the money, especially since all of their funding comes from donations.” Questioning the numbers on a tag or receipt has become a common thread for shoppers, as one customer at Texas Roadhouse questioned the math when a terminal showed 16.28 as a 20% tip on a 66.66 check.
Another commenter focused on the fact that Goodwill receives donated items, writing: “They get this stuff for free it’s actually criminal😭” A third commenter said the pricing was a reason they no longer donate to the organization, writing: “This is why I wont donate to goodwill.”
Some commenters used humor to express their views. One wrote: “Goodwill is now known as Greedwill,” while another said: “How are they charging $250 for something they got for free.” A commenter also shared a separate observation about pricing, writing: “I’ve seen them mark Dollar tree brand stuff for 2.99😂”
It is worth noting that the comments represent the views of individual social media users and do not reflect confirmed information about Goodwill’s pricing policies or financial practices. The video and its comments have not been independently verified by news outlets at this time. Goodwill has not publicly responded to the video, according to the information available in the clip.
